What a cookie is
A small file a website stores in your browser. Some are needed for a site to work at all. The ones below are not — they exist so we can measure whether our advertising is worth the money.
Four cookies, two companies, and how to switch all of them off.
Last updated August 20, 2026
A small file a website stores in your browser. Some are needed for a site to work at all. The ones below are not — they exist so we can measure whether our advertising is worth the money.
Two third-party tools, and nothing else. There is no tag manager, chat widget, session recorder, or heatmap on this site.
| Cookie | Set by | What it does | Lasts |
|---|---|---|---|
| _ga | Google Analytics | Tells one returning visitor apart from another so visit counts are not wildly wrong. | 2 years |
| _ga_WEZ01YCP2K | Google Analytics | Keeps the state of your current visit for this specific site. | 2 years |
| _fbp | Meta (Facebook) | Identifies your browser so Meta can report whether one of our ads led to your visit, and can show you our ads elsewhere. | 3 months |
| _fbc | Meta (Facebook) | Records that you arrived from a Facebook ad. Only set if you actually clicked one. | 3 months |
Global Privacy Control. The simplest option. Browsers such as Firefox and Brave, and extensions for Chrome and Safari, can send a GPC signal that California law treats as a valid opt-out of sharing. Turn it on once and it applies to every site, not just ours.
Google Analytics. Google publishes a browser add-on that blocks it everywhere: tools.google.com/dlpage/gaoptout.
Meta. Your ad preferences are in your Facebook account settings under Ad Preferences.
Your browser. Every major browser can block or clear third-party cookies in its privacy settings.
Blocking any of these will not break this website. Nothing here needs a cookie to function.
You do not have to do it yourself. Call (530) 785-9900 and tell us you want to opt out of ad tracking, and we will handle it. Your rights under California law are set out in our privacy policy.
Related: Privacy Policy, Terms of Use, Giveaway Rules.